Director Bram Coppens of Caviar directs this commercial for Draft FCB- San Francisco and Dockers. Shot over 4 days in the great state of California, many locations doubled for different cities around the globe. Where else can one find London, Berlin, Buenos Aires, Kyoto, the Alps and the beach all within a 600km radius? Downtown LA stood in for London, Buenos Aires, and Berlin, Mammoth Lakes did its best Alps impression, Long Beach’s Japanese Garden did a nice job playing Japan, while Malibu played itself.
Using an Arri Alexa and a Giraffe crane, this films production eclipsed its small budget to deliver results that have been recognized by shots, agency spy, and others.