Director Paul Ruigrok from Caviar Amsterdam’s team brings us all the way around the world in this spot for ABN/AMRO Bank. Selmore’s campaign centers around the bank’s ability to extend their clients’ global reach. The bank’s clients that we highlighted in the portion of the film that we produced were Heineken, Dockwise, and Randstad.
Shot on location in New York and Houston, we were given very tight parameters with which to work so that the precise wipes and post production techniques worked as planned. Using an Arri Alexa and a helicopter, we were able to get many different looks at the New York skyline on which they were able to merge shots of boats and barges filmed in Mallorca.
In Houston, we were aided by the extremely helpful Houston Film Office and Police Department which allowed us free-reign over some of their busiest freeways in the middle of the work day. The carefully choreographed shots were completed from a Chapman-Leonard camera car and with the camera on a flight head for stabilization.
One interesting note is that we were out to dinner near our hotel with the whole team and as we entered the restaurant, George Bush Sr. was exiting. Its not every day that you get to see an ex-US President, regardless of your politics.