The second stop on director Phil Brown and Markenfilm’s latest world tour for Commerzebank deposited them in New York City. The long running German campaign this time featured a real New York-based bank employee running the extra (mile) kilometer for his customers.
Shooting on the Brooklyn Bridge presented a unique opportunity as well as an abundance of challenges. Since there is currently construction on the bridge, no permits are being granted for filming on the bridge. However, New York City’s permitting rules don’t require a permit for hand-held photography on public property. As this is the case, we were able to film sunrise which normally would not be permitted due to rush hour restrictions. Of course, without the ability to control the bridge, we had to be ready to seize our low-traffic opportunities.
Other stops on the New York postcard tour included the Brooklyn Promenade, its surrounding areas and then a move into Manhattan’s Central Park for some additional shots. During his stay- Phil, and his DoP Neels Feil– shot from several scouted rooftops and out the windows of SUVs to capture B-roll of the City.
The commercial was shot on Alexa and 5D with many shots taken from a steadicam operated from a rickshaw dolly, a unique homespun camera car perfect for navigating New York’s bridges, sidewalks and jogging paths.