NEW WORK: LeBron James “Striving for Greatness” EP. 1

January 28th, 2016

For the better part of a month, we had an up close and personal view to the inner workings of one of the greatest athletes in the world. Working with virtual reality pioneers, Felix and Paul from Montréal, for Uninterrupted’s Facebook page, we followed LeBron James and his trainer Mike Mancias as they trained for the upcoming NBA season. 2015-2016 is LeBron’s first season back in Cleveland after four years playing in Miami, which is where we met up with him to join him for activities such as swimming, scrimmaging basketball, lifting weights, yoga, pilates and having fun on his golf cart. In addition to LeBron, many of his teammates joined in the fun as he held “voluntary” scrimmages to get the team into game shape to pursue Cleveland’s first championship in any sport since the 1950s. Working closely with such a famous athlete and his team was made easier by our Miami crew’s familiarity with him from the previous four years shooting with him as well as the comfort level the directors were able to achieve by sharing some of their other VR work. There were unique challenges working with the VR equipment since it uses proprietary technology that is constantly being tested and improved. As the shoot went forward, LeBron became more and more comfortable with the process especially because VR shooting is less invasive due to the fact that the camera gets set and then everyone that is not a subject is compelled to leave the room. Miami is an amazing city to shoot in with its diverse architecture, easy permitting rules and excellent crew. It can stand in easily for a coastal European city, a tropical paradise or stand on its own as a great location/destination.

NEW WORK :: POKEMON

NEW WORK :: COMMERZEBANK

NEW WORK :: RumChata :: “Adventures”

NEW LA OFFICE

NEW WORK: TLSP “Everything You’ve Come to Expect”

NEW WORK: LeBron James “Striving for Greatness” EP. 1

NEW WORK :: OSCAR’S HOTEL

NEW WORK :: TOYOTA

NEW WORK :: McDONALDS “MAX 61”

NEW WORK :: TOYOTA CAMRY HYBRID “DREAMING”

New Work: Piston King

New Work: Toshiba

NEW WORK: JBC “Route 66”

NEW WORK: UCC “PANTHER”

NEW WORK: BMO “Dream Home”

New LA Office

NEW WORK: BBVA

NEW WORK: ADIDAS/FOOTLOCKER

Adidas/Foot Locker on Creativity

Welcome to Paramount

Acer Behind the Scenes with Tiesto

Acer Shoot

New Work: Codorniu

BBC’s Superhumans at the Grand Canyon

New Work: Toyota

Codorniu Shoot Day 1 of 1

Codorniu on 5th Avenue

Droids

BBC Superhumans

Scouting for a Car Commercial

New Work: Crédit Agricole

New Work: Dockers

Crédit Agricole: Day 2 of 2

Crédit Agricole Shoot Day 1 of 2

Crédit Agricole Directors Scout

New Work: Services for the Underserved

New Work: ABN/AMRO

Shooting ABN/AMRO in Houston

New Work: Cappy

New Work: Svedka

New Work: Yorkshire Tea “East Coast”

New Work: Bic

Bic Shoot Day 1 of 1

Yorkshire Tea in Washington DC

Yorkshire Tea: A Blindin’ Cuppa

Yorkshire Tea in Shots Magazine

New Work: Yorkshire Tea West Coast

More Yorkshire Tea and Little Urn

Yorkshire Tea: Little Urn goes to Vegas

Yorkshire Tea: Little Urn (almost) in America

Welcome Yorkshire Tea

Cappy 1 of 2

Rodenburgs NYC

The Rodenburgs 2 of 2

Rodenburgs Shoot day 1 of 2

Rodenburgs Location Scout

Channel 4 UK Mark Ronson Shoot

Location Guide Press Release

Fixer is in London

Sony Stills Shoot with Tadanobu Asano in New Mexico

The Beginning