NEW WORK: LeBron James “Striving for Greatness” EP. 1

January 28th, 2016

For the better part of a month, we had an up close and personal view to the inner workings of one of the greatest athletes in the world. Working with virtual reality pioneers, Felix and Paul from Montréal, for Uninterrupted’s Facebook page, we followed LeBron James and his trainer Mike Mancias as they trained for the upcoming NBA season. 2015-2016 is LeBron’s first season back in Cleveland after four years playing in Miami, which is where we met up with him to join him for activities such as swimming, scrimmaging basketball, lifting weights, yoga, pilates and having fun on his golf cart. In addition to LeBron, many of his teammates joined in the fun as he held “voluntary” scrimmages to get the team into game shape to pursue Cleveland’s first championship in any sport since the 1950s. Working closely with such a famous athlete and his team was made easier by our Miami crew’s familiarity with him from the previous four years shooting with him as well as the comfort level the directors were able to achieve by sharing some of their other VR work. There were unique challenges working with the VR equipment since it uses proprietary technology that is constantly being tested and improved. As the shoot went forward, LeBron became more and more comfortable with the process especially because VR shooting is less invasive due to the fact that the camera gets set and then everyone that is not a subject is compelled to leave the room. Miami is an amazing city to shoot in with its diverse architecture, easy permitting rules and excellent crew. It can stand in easily for a coastal European city, a tropical paradise or stand on its own as a great location/destination.

0-Tanaka

NEW WORK :: POKEMON

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NEW WORK :: COMMERZEBANK

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NEW WORK :: RumChata :: “Adventures”

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NEW LA OFFICE

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NEW WORK: TLSP “Everything You’ve Come to Expect”

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NEW WORK: LeBron James “Striving for Greatness” EP. 1

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NEW WORK :: OSCAR’S HOTEL

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NEW WORK :: TOYOTA

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NEW WORK :: McDONALDS “MAX 61”

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NEW WORK :: TOYOTA CAMRY HYBRID “DREAMING”

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New Work: Piston King

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New Work: Toshiba

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NEW WORK: JBC “Route 66”

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NEW WORK: UCC “PANTHER”

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NEW WORK: BMO “Dream Home”

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New LA Office

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NEW WORK: BBVA

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NEW WORK: ADIDAS/FOOTLOCKER

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Adidas/Foot Locker on Creativity

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Welcome to Paramount

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Acer Behind the Scenes with Tiesto

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Acer Shoot

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New Work: Codorniu

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BBC’s Superhumans at the Grand Canyon

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New Work: Toyota

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Codorniu Shoot Day 1 of 1

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Codorniu on 5th Avenue

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Droids

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BBC Superhumans

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Scouting for a Car Commercial

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New Work: Crédit Agricole

Dockers The Last Phone Booth

New Work: Dockers

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Crédit Agricole: Day 2 of 2

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Crédit Agricole Shoot Day 1 of 2

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Crédit Agricole Directors Scout

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New Work: Services for the Underserved

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New Work: ABN/AMRO

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Shooting ABN/AMRO in Houston

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New Work: Cappy

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New Work: Svedka

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New Work: Yorkshire Tea “East Coast”

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New Work: Bic

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Bic Shoot Day 1 of 1

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Yorkshire Tea in Washington DC

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Yorkshire Tea: A Blindin’ Cuppa

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Yorkshire Tea in Shots Magazine

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New Work: Yorkshire Tea West Coast

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More Yorkshire Tea and Little Urn

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Yorkshire Tea: Little Urn goes to Vegas

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Yorkshire Tea: Little Urn (almost) in America

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Welcome Yorkshire Tea

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Cappy 1 of 2

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Rodenburgs NYC

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The Rodenburgs 2 of 2

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Rodenburgs Shoot day 1 of 2

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Rodenburgs Location Scout

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Channel 4 UK Mark Ronson Shoot

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Location Guide Press Release

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Fixer is in London

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Sony Stills Shoot with Tadanobu Asano in New Mexico

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The Beginning