Shot over 3 days with the Gumxie team from Bangkok, director Awiroot “Gong” Paiboonattakit and Dentsu Thailand, this was our first collaboration with the Production Service Network. Featuring Adam Levine of Maroon 5 and their hit song, “Sugar,” this shoot had a little bit of everything.
Spread over three days, day one was on a sound stage in Los Angeles where we shot Adam along with some interiors of the car. We only had him for one day and the driving shots showing him in the Toyota were actually composited from plates shot from the telescopic crane. Day two was a quick run out to Palm Springs to get some desert backdrops as well as some windmills signifying the efficiency of the Corolla. It was here that we used our drone along with the Pursuit Crane. Both are amazing pieces of equipment that can cover a car, or any shoot, unlike any other. Day three was shot entirely from the Pursuit Crane as we made our way around downtown Los Angeles capturing beauty shots of the car in both the day and the night.