Happily reuniting with director Alexis Durant-Brault and the Montreal-based team from Jet Films and Cossette, the crew braved sub-freezing temperatures and a lot of snow to bring McDonalds burgers to hockey fans in Boston. The concept was based around a new burger sold exclusively in Quebec call the Max 61 in honor of hockey star Max Pacioretty of the Montreal Canadiens. The idea is that Boston Bruins fans would not be able to resist the tastiness of the new burger despite its origin as the official burger of the their hated rivals to the north.
Shooting with an F900 and casting real hockey fans on the streets of one of America’s oldest cities proved to be a challenge with the weather being quite inhospitable. Covered with two-meter-high snowbanks, Boston had one of their most brutal winters on record. Luckily, when it came time to roll the cameras, the weather warmed and the sun came out providing the crew with enough light and warmth to make the shoot a success.