NEW WORK :: TOYOTA CAMRY HYBRID “DREAMING”

December 17th, 2014

The Toyota Camry Hybrid is being sold in China and in the latest campaign produced by Wasa Be, Tokyo and director Kaoru Haga, the city of San Francisco is the star of the show. Its hills and and valleys provide the perfect backdrop to show the efficiency of the multi-tasking car as it winds its way through the City and Oakland.

Beautifully shot in September on an Alexa by DoP Yoshi Yasaki, we were able to pull most of the crew locally with an incredible art department team and efficient location preparation. The permit process in San Francisco is not as swift as Los Angeles and New York but we were able to shoot in high traffic areas such as Alamo Square, the Mission and Treasure Island nonetheless. For the final driving scenes overlooking the entire bay area, we ventured to Grizzly Peak high up in the Oakland Hills. The weather cooperated perfectly with the rain stopping just in time for some openings in the clouds, giving us the perfect beams piercing the puffy white sky.

The casting was done locally, with a surprisingly proficient and diverse talent pool. At first, it was unclear if we would have to tap into Los Angeles’ vast network of actors, but we tried to cast in SF first. Encouraged by our early sessions, the thought of bringing actors from elsewhere was quickly abandoned.

This film served as a reunion for us with the director and Japanese production team from our Toyota Prius shoot from two years ago which featured C3P0 and R2D2 from Star Wars. Its always great to welcome back our friends. Enjoy the film!

NEW WORK :: POKEMON

NEW WORK :: COMMERZEBANK

NEW WORK :: RumChata :: “Adventures”

NEW LA OFFICE

NEW WORK: TLSP “Everything You’ve Come to Expect”

NEW WORK: LeBron James “Striving for Greatness” EP. 1

NEW WORK :: OSCAR’S HOTEL

NEW WORK :: TOYOTA

NEW WORK :: McDONALDS “MAX 61”

NEW WORK :: TOYOTA CAMRY HYBRID “DREAMING”

New Work: Piston King

New Work: Toshiba

NEW WORK: JBC “Route 66”

NEW WORK: UCC “PANTHER”

NEW WORK: BMO “Dream Home”

New LA Office

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Adidas/Foot Locker on Creativity

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Acer Behind the Scenes with Tiesto

Acer Shoot

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BBC’s Superhumans at the Grand Canyon

New Work: Toyota

Codorniu Shoot Day 1 of 1

Codorniu on 5th Avenue

Droids

BBC Superhumans

Scouting for a Car Commercial

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New Work: Dockers

Crédit Agricole: Day 2 of 2

Crédit Agricole Shoot Day 1 of 2

Crédit Agricole Directors Scout

New Work: Services for the Underserved

New Work: ABN/AMRO

Shooting ABN/AMRO in Houston

New Work: Cappy

New Work: Svedka

New Work: Yorkshire Tea “East Coast”

New Work: Bic

Bic Shoot Day 1 of 1

Yorkshire Tea in Washington DC

Yorkshire Tea: A Blindin’ Cuppa

Yorkshire Tea in Shots Magazine

New Work: Yorkshire Tea West Coast

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Yorkshire Tea: Little Urn (almost) in America

Welcome Yorkshire Tea

Cappy 1 of 2

Rodenburgs NYC

The Rodenburgs 2 of 2

Rodenburgs Shoot day 1 of 2

Rodenburgs Location Scout

Channel 4 UK Mark Ronson Shoot

Location Guide Press Release

Fixer is in London

Sony Stills Shoot with Tadanobu Asano in New Mexico

The Beginning