The Toyota Camry Hybrid is being sold in China and in the latest campaign produced by Wasa Be, Tokyo and director Kaoru Haga, the city of San Francisco is the star of the show. Its hills and and valleys provide the perfect backdrop to show the efficiency of the multi-tasking car as it winds its way through the City and Oakland.
Beautifully shot in September on an Alexa by DoP Yoshi Yasaki, we were able to pull most of the crew locally with an incredible art department team and efficient location preparation. The permit process in San Francisco is not as swift as Los Angeles and New York but we were able to shoot in high traffic areas such as Alamo Square, the Mission and Treasure Island nonetheless. For the final driving scenes overlooking the entire bay area, we ventured to Grizzly Peak high up in the Oakland Hills. The weather cooperated perfectly with the rain stopping just in time for some openings in the clouds, giving us the perfect beams piercing the puffy white sky.
The casting was done locally, with a surprisingly proficient and diverse talent pool. At first, it was unclear if we would have to tap into Los Angeles’ vast network of actors, but we tried to cast in SF first. Encouraged by our early sessions, the thought of bringing actors from elsewhere was quickly abandoned.
This film served as a reunion for us with the director and Japanese production team from our Toyota Prius shoot from two years ago which featured C3P0 and R2D2 from Star Wars. Its always great to welcome back our friends. Enjoy the film!