New Work: Piston King

May 1st, 2014

Piston King Motor Oil is doing something different in their industry by selling their product online. Therefore they enlisted the services of agency Shine United out of Madison, WI to bring the funny to the crazy world of motor oil.

The online campaign certainly doesn’t hold back when portraying the fictional Piston King Headquarters. With the help of stunt driver Mike Ryan, all of the driving stunts were done in camera. The flying boat might have been CG but we will neither confirm or deny this…

The films were shot on an Arri Alexa at the Pomona Fairplex just east of Los Angeles. Enjoy!

http://www.pistonking.com
https://www.youtube.com/user/PistonKingMotorOil/videos
https://www.facebook.com/PistonKingMotorOil

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