NEW WORK: JBC “Route 66”

April 23rd, 2014

Shooting in the high desert north of Los Angeles, director Billy Pols, Dr Film and Belgian clothing company JBC selected Fixer to facilitate their shoot. Serving as a base for our 3 day shoot, the world famous 4 Aces was an ideal filming location with its pre-dressed motel, bar/diner and gas station. The film follows the journey of our two hero ladies in their cross country adventure putting Axelle Red’s line of clothing for JBC to the test in the American desert.

In addition to the film, we also shot 360 degree footage for a press conference announcing the clothing line. Working with Social Animal and their custom built camera, we had to shut down the road with the help of the California Highway Patrol. The 360 degree look is achieved with 8 separate camera systems with the same lenses spaced accordingly so that when they are shown on screen the environment is seamless.

Working with an Alexa as well as a Bolex, the film was shot completely handheld to achieve a loose look that resembled the relaxed feel of the clothes. The other star of the show is the car, a vintage Mercedes obtained with the cooperation of a local picture car company.

As with most commercials, the shoot was packaged together with the above-mentioned press conference shoot, a photoshoot and an interview with Axelle Red, the Belgian pop singer and now clothing designer.

0-Tanaka

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