Escaping the cold of Montréal, director Alexis Durant-Brault and the team from Jet Films found the perfect location in the South Pasadena section of Los Angeles for their shoot for BMO earlier this year. The entirety of the shoot was lensed from a thirty foot Technocrane courtesy of the guys at Cranium. This allowed for an efficient and rapid shoot day.
The French-speaking actors were cast and brought from Montreal while Fixer filled in the one non-speaking role. The street location in South Pasadena is often used as a substitute for east coast houses because of its resemblance to northeast style victorian and craftsman homes. The location search was done with a combination of file photos and boots to the ground scouting.
This commercial is a companion to an english film for the same client shot last year.