Whether called Snoop Dog or now Snoop Lion, there is no doubt that he’s an icon and a legend. When Pulse Films, London and director Ben Newman phoned to shoot a commercial with the musician in Los Angeles, we were certainly up for the challenge. Shot on Alexa in one long shoot day, this commercial for Foot Locker and Adidas was a lot of fun to produce because of the many toys we had to procure for the penultimate scene at the famous Venice Beach basketball courts. Challenges were abound in the production from the casting of the skater to securing a location iconic enough to serve the story. Finally, the shoot was extremely smooth and this UK campaign is bound for great success, having already been recognized in Creativity.
NEW WORK: ADIDAS/FOOTLOCKER
August 26th, 2013